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Download Our Tip Sheet 'How to Brief Your Agency'  

Do you want your agency to come up with creative ideas that are going to grab attention? The key is to brief them well! Inadequate briefs are responsible for campaigns biting the dust. In order to deliver effective campaigns all parties need to understand the brief and manage expectations. Download our guide and use these tips to pave the way to a successful campaign: 

  • Your brief should be objective driven and contain clear cut instructions – who,what, how, when and why!
    • Don’t play ‘Chinese Whispers’ – have the brief written down clearly with the key points summarised.
    • Master the art of writing briefs for product launches. Give thought to the different payment options such as payment by result.

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