Master the Art of News-Jacking
Mastering the art of ‘news-jacking’ is something to be taken seriously. A company that is able to respond aptly to a particular news event can grab audience attention and make them focus on what you have to say. A strategic response from your company will put your business in a position of authority, get you good coverage and make you a point of contact for journalists. This will boost your brand and create awareness.
So how do you go about doing this?