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Master the Art of News-Jacking

Mastering the art of ‘news-jacking’ is something to be taken seriously. A company that is able to respond aptly to a particular news event can grab audience attention and make them focus on what you have to say. A strategic response from your company will put your business in a position of authority, get you good coverage and make you a point of contact for journalists. This will boost your brand and create awareness.

So how do you go about doing this?

• Be prepared and ensure a timely response to a news story or event. 
• Keep your eyes and ears open. Monitor social media and get involved with the conversation online.
• If it isn’t adding value, it’s not worth the time and effort. Your comment should provide the audience with an alternative angle, a new perspective.