Download Our Tip Sheet 'Approaches to Demonstrate the Impact of PR' 

Is your PR Team Effective Enough? 

Senior executives often have concerns about the efficiency of the PR team lurking in the back of their minds. The sales team steals the glory, while the PR managers often fail to communicate their successes: PR costs money and getting an honest evaluation is not an easy task.

Nevertheless, the some of the ways that PR results are assessed include:

• Checking the volume of coverage, the frequency of the message and its estimated reach.
• Conducting surveys to understand the impact of PR campaigns and perceptions of the company.
• The strength of media relationships.